When you receive the final files for your Business Branding Kit, you might be slightly confused about the different file types included inside and when you should use them. In general, I have the file types broken down into either web or print folders. It’s important that you use the correct file type so that you get the best results.
Different Type of Web Files
Generally, web files have a lower resolution than files designed for print. This helps to decrease load time and reduces the file size. Web files also use RGB color mode that is designed to work with the way colors appear on screens. Here are a few of the files types you may encounter in your kit and where and when to use them:
SVG – Use this file type when displaying your logo on your site.
PNG – This file type supports a transparent background. Use this file type for graphics used on your site. It will keep them crisp and clear when they are compressed. However, PNG files are larger so they will slow down your site's loading time. That's why they are best used more sparingly.
JPEG – This is a multi-purpose image file. Use this format for photos, especially large ones. JPEGs don't support a transparent background, but they take up less file space, allowing images on your site to load quickly.
Different Type of Print Files
Print files typically have a higher resolution that allows them to print crisply. They use CMYK color mode that allows printers to recreate colors with ink. Here are a few file types you will encounter when working with print projects:
PDF – This file type is the best one to send to printers. They can be opened by many different programs and because they're designed for viewing, not editing, they prevent accidental changes from happening to your file. If you are printing flyers, business cards, posters, etc. the printer will probably ask for your file to be saved as a PDF.
EPS – This file type supports vector images. Vector images use an equation to store image data instead of pixels, allowing you to scale an image up to billboard size or larger without loosing image quality. This file type is most commonly used for logos and other graphics that might need to be displayed at many different sizes.
If you have any questions on how to use the files within your Business Branding Kit, feel free to send me an email. I want to make sure that your project turns out just as it was designed!
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